Making the Institute proud, IIM Indore’s student team comprising of Kanish Aggarwal, Mugdha Kabra and Pulkit More bagged the National Runner-up Position in the Nestle 4Ps Challenge Contest conducted by Nestle on November 25, 2016. The event was held at Nestle’s head office in Gurgaon.
The competition had two rounds—the first was conducted on November 18, 2016 after which the team qualified to the final round held on November 23, 2016 and reached the top five.
The final round focused on sales and marketing case on developing go-to-market strategy for Maggi HotHeads. The team received Rs. 60,000 for the National Runner-up position along with PPIs.