Mr. Ambi M G Parameswaran, Executive Director, FCB Ulka Advertising visited IIM Indore on August 20, 2015. He delivered a guest lecture under the Corporate Leadership Series Guest Talk organized by IIM Indore’s Industry Interaction Cell (IIC) in collaboration with Corporate Interaction Committee (CIC) of EPGP. An IIT Madras and IIM Calcutta graduate, Mr Parameswaran talked about ‘New frontiers in changing marketing communication landscape’. He focussed on how rapidly evolving digital media is changing the rules of the marketing game.
Mr. Parameswaran pointed out that in today’s scenario, information sharing and awareness is more about Social, Logical and Mobile learning. Citing examples of some of FCB Ulka’s well-known clients such as KANSAI Nerolac, Bausch & Lomb, Nivea, Amul and Oreo, he gave a glimpse of how companies are designing their advertisement campaigns around digital media. He accentuated his points with videos that not only described some of the successful ad campaigns that FCB Ulka has been a part of, but also the thought process in designing the campaign.
Be it Oreo’s Anniversary special marketing campaign or Nivea’s tech oriented Sun screen product ad, Mr Parameswaran highlighted the importance of engaging the consumers. The talk was followed by a Q&A session wherein curious participants sought inputs from the guest regarding various nuances of marketing.