Overview

The business world is about the survival of the fittest as firms strive to create, communicate and deliver value for their chosen customers. Successful firms are experts at delivering value better than their competitors. As such, conceptualizing, formulating and executing a sound competitive strategy are possibly the most important ingredients of a firm’s success. This requires firms to anticipate and evolve with customer needs and to keep an eye on competitors while working on a winning strategy.

This program helps participants sharpen their analytical acumen, analyse data, and formulate and implement a strategy that ensures long term success for the firm. The programme is oriented towards developing insights that help participants differentiate their firms from competitors, capitalize on strengths, and consistently provide better value to customers over their competitors. This programme uses a mix of case analysis and a competitive simulation to develop insights related to competitive strategy. This program fosters analytical skills as well as skills related to the formulation and implementation of marketing strategy in competitive environments. This programme simulates a real business environment where the participants manage individual companies. Participants will design the marketing strategy in light of the evolving environment and the dynamic actions taken by the competitors.

Objectives

This course aims to develop the skills of the participants in formulating and implementing marketing strategies in a competitive environment. The course has multiple objectives:

• To develop analytical abilities of the participants and help them better analyse business markets.
• To help participants formulate a strategy based on data driven consumer insights.
• To help participants analyse internal skills and evolving consumer needs.
• To help participants develop a synergy with ;D/Innovation, manufacturing, and sales to navigate their company’s strategy.
• To implement this strategy for the long term benefit of their company.

Content

The program will be offered as mix of case studies and a globally proven simulation for strategic marketing.

For Whom

The programme is suited for managers in firms that function in a competitive environment. It caters to middle and top level managers in strategic roles or those who expect to move to strategic roles soon. It is especially useful to those in marketing, brand management and planning roles. In terms of sectors, it will be useful to managers in B2C domains in consumables and durables, as well as in services (hospitality, telecom, health care etc). It will help B2B managers develop and establish a strategic business approach. The programme will also benefit executives in consulting and general management. Finally, it will also be useful for market research companies as it will develop and add a strategic edge to their advisory functions.

Enquiry and Registrations

Management Development Programmes (MDP) Office

Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453556, Madhya Pradesh, INDIA

Email : mdp@iimidr.ac.in
Tel. : +91-0731-2439726 / 0731-2439720 / 0731-2439728 / 0731-2439666
Fax : +91-731-2439800