Amrita Raghunath Joshi
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- Amrita Raghunath Joshi
Amrita Joshi holds a Master’s degree in English and Comparative Literature from the University of Mumbai and a Doctoral degree from the Indian Institute of Technology (Bombay), Mumbai. She has been a lecturer (English Literature) at R. Ruia College, Mumbai; Asst. Professor (Communications) K. J. Somaiya Institute of Management Studies and Research, Mumbai prior to her current position as Asst. Professor (Communications) here at IIM Indore. She has varied inter-disciplinary interests in the areas of semiotics and communication studies. Her area of specialization is text-and-image perceptual-semiotic processes and their application in poetry, visual arts and communication. She enjoys being at the intersection of the humanities and management studies and brings her interest in seemingly elusive and intangible concepts to this dynamic intersection.
Research interests:
My research interests lie in the dynamic intersection of the humanities domain, my doctoral specialization in Visual Semiotics and the management studies domain. Specifically, I work in the areas of visual-verbal organizational symbolism and creative communication; text-image semiotic applications for marketing communications such as in destination branding processes and practices; visual strategies for organizational communication and leadership; and, indigenous communication models for business and education.
Training:
My teaching and research interests enable me to offer training modules on multimodal presentation skills; understanding the role of the visual in corporate environments, educational institutions and public enterprises; visual strategies for leaders and organizations; research techniques in visual semiotics for faculty development; and, communication ethics for creative communicators.
Consultancy:
As a visual semiotician, I offer consultation and qualitative assessment of analog-digital co-option processes in business organizations and educational set-ups; qualitative assessment of communication ethics in organizations and creative communications such as branding and social marketing campaigns; and, a qualitative assessment of micro-meso-macro level multimodal strategies in nation branding and specific destination branding such as for tourism, domestic place consciousness or internal-external investment.
Publications:
- Joshi, A. (2017). Logo dynamics for investment branding: A visual-semiotic analysis of the reframing devices in the Make in India campaign. Place Branding and Public Diplomacy, 14(3),163-174.(ABDC ranking: ‘B’)
- Joshi, A. (2018). Vedantic Applications of Augmented Reality for Strategic Social Marketing Campaigns in India. Journal of Indian Business Research, Special Issue: NASMEI-MARCON Conference 2017,10(3), 256-273. (ABDC Ranking: ‘C’)
- Joshi, A. (2017). Reframing the Frame: A Discursive Frame Analysis of Textual Markers in the Make in India Campaign. International Journal of Indian Culture and Business Management, 15 (4),477-505. (ABDC Ranking: ‘C’)
- Joshi, A. (2014). The Dual Positioning of Commencement Rhetoric: Discursive Markers in Speeches by Ratan Tata and Steve Jobs. The IUP Journal of Soft Skills, 8 (3), 37-49.
- Joshi, A.R. (2013). Carved in Stone: Discursive Pragmatism and the Dabbawala Discourse.In Conference Proceedings, 3rd Biennial Conference of the Indian Academy of Management, IIMA, ISBN 978-81-920800-2-4.
- Joshi, A.R. (2009). Untranslatability in the Visual Arts: Examples from Visual Concrete Poetry. Translation Today, 6, (1&2),1-29.
- Joshi, A.R. (2001). Poems. New Quest, 145, 361-62.