Subin Sudhir has completed his FPM from the Indian Institute of Management Kozhikode. His research interests include Consumer Behavior, Word of Mouth, Rumor Research in Marketing, Customer Relationship Management, and Digital Marketing. Subin has earned his MBA, and B.Tech degrees from the Kerala University. He has worked with IIM Trichy, Institute for Financial Management and Research (IFMR), Institute for Customer Relationship Management (iCRM), Tata Elxsi Limited, and Wipro Technologies prior to joining IIM Indore. He has participated in the AIM-AMA Sheth Foundation Doctoral Consortium, AMA Marketing Educators Conference, INFORMS Society for Marketing Science Conference, Australia and New Zealand Marketing Academy conference, and other international avenues. His research has been published in various international journals of repute. His teaching interests include Digital Marketing and Social Media Marketing, Retail Strategy, Customer Relationship Management, Sales and Distribution Management, Consumer Behavior, and Marketing Research.
