Digital Marketing
Overview
Objectives
The objective is to introduce participants to the newest kid on the block in terms of media and promotion options- Digital. In addition to learning the pros and cons of using online media, the students will also learn a few operational details of how certain marketing objectives can be met through these. Starting with Digital marketing strategy, the program will cover topics such as Crowdsourcing, Web design and copy, Email marketing, Affiliate marketing, Search engine optimization, Social media strategy and online reputation management.
Content
- Introduction to Marketing in a Digital World: Revising traditional marketing approaches and advancements in the digital ecosystem.
- Search Engine Marketing: Understanding how search engines work, search engine optimization and search engine marketing.
- Display Advertising: Understanding the ecosystem of display advertising, their application, various types of display campaigns and impact of display advertising campaigns.
- Social Media Marketing: Role of influences, online communities, and User generated content in designing efficient and organic campaigns.
- Online Reputation Management: How to manage the brand in times of crisis.
- Branding: Understanding the core elements of branding and use these concepts in deriving a digital brand.
- Digital Marketing Strategy: Understanding the role and context of IMC in developing a Digital campaign strategy.
- Digital Marketing Analytics: Derive your campaign funnel and evaluate key campaign KPIs.
For Whom
Anyone working in a company interested in understanding digital marketing to work through an agency for their organisations, or professionals/entrepreneurs who want to use this for promoting themselves.
Enquiry and Registrations
Management Development Programmes (MDP) Office
Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453556, Madhya Pradesh, INDIA
Email : mdp@iimidr.ac.in
Tel. : +91-731-2439750, 2439752, 2439753, 24397544
Fax : +91-731-2439800