Research Publications
Khandeparkar, K., Sharma, P., Patel, S. S., & Shrivastava, R. (2025). Examining drivers and outcome of influencer-based brand community engagement. Journal of Brand Management, 1- 15. (ABDC-A)
Khandeparkar, K., & Shrivastava, R. (2024). Two-Faced Gifts—Power’s Impact on Deceptive Status-Gifting. Australasian Marketing Journal, 14413582251368413. (ABDC-A)
Conference
Chaurasia, S. S., CHAWLA, A., Shukla, D., Motiani, M., Shrivastava, R., & Yadav, B. S. (2025). How Do Stakeholders Value Inclusive Co-Creation in Artificial Intelligence-Driven Healthcare?. In Academy of Management Proceedings (Vol. 2025, No. 1, p. 15181). Valhalla, NY 10595: Academy of Management