Prof. Abhishek Mishra
Professor Abhishek Mishra is a faculty in the Marketing Area. Previously, he has worked as a management consultant for Holcim, the Swiss giant cement maker. Following this, he worked as a research consultant with IMRB International and worked for prestigious clients like Pepsi, Frito Lays, Visa and Glaxo-Smithkline. He then had short stints in academics with ICFAI and School of Management Sciences, before he took the plunge to undertake his Ph.D. from IIM Lucknow, which he completed studying effects of consumer design perception on user experience and brand equity. His current research interest lies in the area of product management, new product development and reciprocal effects on brand attitude on parent brand. He also secured a research grant of INR 4, 00,000 from IIM Indore to support his international travel for a research collaboration at Simon Fraser University, Vancouver, Canada for a period of two months (March-April, 2016).