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Jayasimha K.R.

facility overview img
Name
Jayasimha K.R.
Qualification
MBA., PhD.
Contact No.
91-731-2439 538
Email
jayasimha@iimidr.ac.in
Curriculum Vitae
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Dr. (Jai) Jayasimha is a Professor of Marketing. He is a recipient of the ‘Best Teacher Award’ at IIM Indore. He is a recipient of “Prof Marti Subramanyam Award ” along with Dr. Rajeev Verma for their joint research on Service Innovation. He has attended the Global Colloquium on Participant Centric Learning (Glocoll) at the Harvard Business School (HBS), Boston, MA. He has attended the IPSA-NUS Methods School at National University of Singapore (NUS).

At IIM Indore, Prof. Jai has been the Chair of Executive Education, Chair of Executive Post Graduate Programme in Management (EPGP), Charter member of General Management Program for Executives (GMPE), Charter member of Executive Program on Sales and Marketing, and Chair of the PGP review committee. He was instrumental in partnering with McCombs School of Business, University of Texas at Austin for the EPGP International Immersion. Besides being the Marketing Area Chair, he has also chaired the Faculty Workload Norms Committee.

As an external expert he has been part of the FRC at IIM Shillong, IIM Ranchi, and Jaipuria Institute of Management. He has served as an examiner of the doctoral thesis at IISc Bangalore, IIM Bangalore, IIT Delhi, IIM Rohtak, IIM Raipur, Goa University, and several institutions of higher learning. As a visiting faculty, he has taught in the flagship programs of the IIM Udaipur, IIM Raipur, IIM Rohtak, IMT Dubai, and Indiana University of Pennsylvania (IUP). He has also been invited to take sessions at the National Academy of Direct Taxes (NADT), Nagpur.

Prof. Jai has published in academic journals such as the Journal of Service Management (JoSM), Journal of Services Marketing (JSM), Journal of Retailing and Consumer Services (JJRC), Journal of Business and Industrial Marketing (JBIM), Journal of Brand Management (JBM), Marketing Intelligence & Planning (MI&P), Journal of Strategic Marketing, IIMB Management Review (IMR), Journal of Global Marketing, The Marketing Review (TMR), Asian Case Research Journal (ACRJ), Ivey Publishing (Richard Ivey), Journal of Services Research (JSR), and South Asian Journal of Management (SAJM). He has co-edited a case collection on Emerging Markets.

Prof. Jai has presented papers in several conferences including, The Academy of Management (AOM), North American Case Research Association (NACRA), European Advanced Business Research Conference, International Conference on Service Innovation Management, Asian Management Research & Case Conference (AMRC) and Advances in Hospitality & Tourism Marketing and Management (AHTMM). He has been the co-chair of the International Case Conference (ICC).

He has taught in several Management Development Programmes for the executives from the private & public sector. He has coordinated the month-long GMP for the probationary officers of The Indian Railways Institute of Transport Management. He has also coordinated the Advanced Management Programme (AMP) for Senior Officers of the Indian Army.

His areas of research interest include access-based services, service recovery, customer misbehaviour, and organisational buyer behaviour. He has successfully guided several students at the doctoral level. He offers a seminar course on Service Research and a workshop on case writing at the doctoral level. He advocates computer-based simulation as a pedagogy at all levels and has championed the usage of simulations at IIM Indore. His blogs can be accessed at http://teahousetalk.blogspot.in.

    • Jayasimha, K.R., Srivastava, H.S., Sivakumar, K. and Sivaraman, M., 2024. Reverse contagion: role of empathy, narrative appeal, and intensity of previous misbehavior. Journal of Consumer Marketing.
    • Sharma, A., Jayasimha, K.R. and Srivastava, H.S., 2024. Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study. Journal of Global Marketing, pp.1-18.
    • Srivastava, H.S., Jayasimha, K.R. and Sivakumar, K., 2022. Addressing customer misbehavior contagion in access-based services. Journal of Services Marketing, 36(6), pp.849-861.
    • Jayasimha, K. R., Srivastava, H. S., & Manoharan, S. (2021). Contamination fear and ABS during COVID-19. Journal of Services Marketing.
    • Iyer, K., & KR, Jayasimha. (2021). Buying behaviour model of early adopting organizations of radical software innovations. Journal of Business & Industrial Marketing.
    • Jayasimha, K. R. (2021). Client opportunism in agency-client relationship: the role of information asymmetry, agency response and calculative commitment. Journal of Business & Industrial Marketing.
    • Jayasimha, K. R., & Nargundkar, R. V. (2020). Impact of software as a service (SaaS) on software acquisition process. Journal of Business & Industrial Marketing.
    • Billore, A., Jayasimha, K. R., Sadh, A., & Nambudiri, R. (2020). Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers. Journal of Global Marketing, 1-17.
    • Kapoor, P. S., Jayasimha, K. R., Sadh, A., & Gunta, S. (2020). eWOM via social networking site: source versus message credibility. International Journal of Internet Marketing and Advertising, 14(1), 19-47.
    • Kapoor, P. S., Jayasimha, K. R., Gunta, S., & Sadh, A. (2019). Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue. International Journal of Online Marketing (IJOM), 9(3), 23-48.
    • Kumar, S. M., & Jayasimha, K. R. (2019). Brand verbs: brand synonymity and brand leadership. Journal of Brand Management, 26(2), 110-125.
    • Vakeel, K. A., Sivakumar, K., Jayasimha, K. R., & Dey, S. (2018). Service failures after online flash sales: role of deal proneness, attribution, and emotion. Journal of Service Management, 29(2), 253-276.
    • Jayasimha, K. R., & Srivastava, H. S. (2017). Consumer advocacy: Examining the feeling and doing following a failed service encounter. Journal of Retailing and Consumer Services, 34, 201-208.
    • Jayasimha, K. R., Chaudhary, H., & Chauhan, A. (2017). Investigating consumer advocacy, community usefulness, and brand avoidance. Marketing Intelligence & Planning, 35(4), 488-509.
    • Jayasimha, K. R., & Billore, A. (2016). I complain for your good? Re-examining consumer advocacy. Journal of Strategic Marketing, 24(5), 360-376.
    • Sharma, R., & Jayasimha, K. R. (2016). Assessment of e-government service quality: An emerging market perspective. The Marketing Review, 16(1), 62-77.
    • Verma, R., & Jayasimha, K. R. (2014). Service delivery innovation architecture: An empirical study of antecedents and outcomes. IIMB Management Review, 26(2), 105-121.
    • Kapoor, P. S., Jayasimha, K. R., & Sadh, A. (2013). Brand-related, consumer to consumer, communication via social media. IIM Kozhikode Society & Management Review, 2(1), 43-59.
    • Verma, R., & Jayasimha, K. R. (2012). Linking resource-advantage (RA) theory and service-dominant (SD) logic: An integrative framework of service innovation research. International Journal of Business Competition and Growth, 2(4), 306-323.
    • Jayasimha, K. R., & Halve, H. (2009). Nidan Technologies Private Limited (NTPL): The Entrepreneur’s Conundrum. Asian Case Research Journal, 13(01), 81-103.
    • Jayasimha, K. R., & Nargundkar, R. (2006). Adoption of self-service bill payment technologies (SSBPTS): A conceptual model. Journal of Services Research, 6(2), 119.