Deepa Halder

Deepa Halder holds a doctorate degree (FPM) in Marketing from XLRI Jamshedpur, India. Her doctoral dissertation ventured into the vogues in celebrity brand endorsements in social media. Her keen interest in the area of marketing dates to her learnings during her graduation (B. Com (H)) and post-graduation (M. Com) days in the University of Delhi. Prior to joining IIM Indore, she worked as a faculty at IMT Ghaziabad, India, where she outlined and taught courses like marketing management, business research methods, integrated marketing communication, and review of literature for management students, business executives, and research scholars. She also has a bit experience in corporate consulting. Her academic interests involve the positive aspects and attributes of celebrity endorsement, topical tools of celebrity brand advertising in digital media, and complex consumer responses and behaviour like scepticism and cynicism. Her first publication in the Journal of Business Research reviews the decades-old literature on celebrity credibility through a structured and bibliometric review. Besides, she has authored and reviewed for reputed international and national marketing and management conferences and journals.