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Rajesh Kumar Sinha

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Name
Rajesh Kumar Sinha
Qualification
FPM (IIM Kozhikode) MBA (LNMI Patna, Magadh University), B.Sc. Honours (Magadh University)
Contact No.
+91-731-2439680
Email
rajeshsinha@iimidr.ac.in
Curriculum Vitae
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Dr. Rajesh Kumar Sinha is a doctorate in marketing from IIM Kozhikode. He did his doctoral research on “List Price Versus Deal Price Based Internal Reference Points in Deal evaluation: The Influences of Contextual Prices, Price-promotions, and their Dispersions”. Before joining the doctoral program, he was working as a faculty at an Accreditation Council for Business Schools & Programs (ACBSP) accredited B-school in Delhi. He holds a MBA in Marketing and a B.Sc. (Hon.) in Physics.

His areas of research interests include price, reference prices, advertised reference price (ARP), reference points, anchoring, price and promotion dispersions, advance selling, and prepaid selling of services. Recently, one of his works in the area of advertised reference price (ARP) was published in European Journal of Marketing. His teaching interests include pricing, relationship marketing, and customer relationship management (CRM).

JOURNAL PUBLICATION

Sinha, Rajesh K., and Atanu Adhikari (2017), “Advertised Reference Price and Sales Price as Anchors of the Latitude of Expected Price and Its Impact on Purchase Intention,” European Journal of Marketing (ABDC: A*), 51 (9/10), 1597-1611. DOI: https://doi.org/10.1108/EJM-03-2016-0177

CONFERENCE PAPERS

The Influence of Memory based and Current price based Contextual Reference Prices on Internal Reference Price Based Focal Price Evaluations, to be presented in the European Marketing Academy (EMAC) 47th Annual Conference; Venue: University of Strathclyde, UK, to be presented on May 29-June 1, 2018 (with Atanu Adhikari).

A Study of Online Price Dispersion in the Domestic Indian Airline Market, Journal of the Academy of Marketing Science (JAMS) India Conference; Venue: ISB Hyderabad; April 26-28, 2018 (with Prof. Atanu Adhikari).

Buyer-Seller Amount-Price Equilibrium for Prepaid Services, 11th Indian Subcontinent Decision Sciences Institute (ISDSI) International Conference, December 28-30, 2017; Hosted by Indian Institute of Management Tiruchirappalli, (with Prof. Atanu Adhikari).

Impact of Advertised Reference Price on Purchase Intention: Role of Anchoring, Latitude of Expected Price and Uncertainty, 38th INFORMS Marketing Science Conference; Venue:  Shanghai, China, 2016 (with Prof. Atanu Adhikari).

Classifying Digital Products for Marketing Decisions, International Conference on Marketing, Technology, and Society, organized by Indian Institute of Management Kozhikode, 2016 (with Prof. K. Purani).

WORKING PAPER

Sinha, Rajesh K., and Atanu Adhikari (2016), “Pricing for Online-Retailing: Exploring the influence of Price Dispersion and Price Distribution on Internal Reference Price and Price- Attractiveness” (IIMK/WPS/192/MM/2016/03).