Bhavani Shankar is an Associate Professor in Marketing. A Fellow of the Institute of Rural Management Anand (IRMA). At IIM Indore, he teaches Marketing Management-1, Marketing Research, Marketing for Sustainable Marketplaces, Marketing Narratives, and Entrepreneurial Marketing to postgraduate students. He teaches Qualitative Research Methods to Doctoral students. His research interests include Social Entrepreneurship and Subsistence Markets.
Chokkannan, P., Bhavani Shankar, S. and Pattusamy, M. (2022), “The fashion retailer’s opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers”, Asia Pacific Journal of Marketing and Logistics, (ABDC Ranking – A), Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-12-2021-0914
