Overview:

This program explores the intersection of cutting-edge Generative AI technologies, transformative organizational communication strategies, and innovative design thinking frameworks. Participants will learn how to leverage these tools to create agile, future-ready organizations.

Objectives:

By the end of the program, participants will:

1. Have a strategic understanding of Generative AI’s capabilities and applications.
2. Be skilled in modern communication techniques, including leadership and crisis communication.
3. Apply design thinking principles to create innovative and user-focused solutions.
4. Confidently lead their organizations into a future shaped by AI-driven innovation and human-centric strategies.

Content:

The core modules are given below:

1. Generative AI: Transforming Business Processes

• Introduction to Generative AI
• Overview and applications in business.
• Text-Based AI
• Automating content creation, chatbots, and customer service.
• Image-Based AI
• Visual storytelling, marketing campaigns, and creative design.
• Audio-Based AI
• Podcasts, voice assistants, and audio branding.
• Video-Based AI
• Personalized video content and interactive presentations.

2. Digital Transformation of Organizations

• Embracing AI for business innovation.
• Case studies on AI-led digital transformation.
• Challenges and strategies for scaling AI within organizations.

3. Privacy and Security in Organizations

• AI ethics and responsible AI usage.
• Ensuring data security in AI-driven processes.
• Navigating privacy laws and compliance.

4. Organizational Communication 2.0

• Communication for the contemporary workplace:
• Investigating and analysing appropriate approaches to modern workplace communication strategies
• Communication for Crisis Management
• Strategies to navigate and mitigate crises effectively.
• Leadership Communication
• Building trust and driving vision through clear messaging.
• Persuasion and Framing
• Influencing decision-making and shaping narratives.

5. Design Thinking: Building Human-Centric Solutions

• Principles and mindset of design thinking.
• The design thinking process: Empathize, Define, Ideate, Prototype, and Test.
• Leveraging AI for user-centric innovation.
• Hands-on workshop: Solving real-world challenges using design thinking

Target Audience:

• Executives from diverse industries.
• Participants aiming to integrate AI, enhance communication, and drive innovation.

Management Development Programmes (MDP) Office

Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453556, Madhya Pradesh, INDIA

Email : mdp@iimidr.ac.in
Tel. : +91-731-2439750, 2439751, 2439752, 2439753,2439754
Fax : +91-731-2439800

Website: iimidr.ac.in