Altamash Aslam (PGP 2015) and Kartik Sudarshan (PGP 2009) have been the brand managers for some of the best reality shows on the Indian television. The team has marketed popular television shows like The Kapil Sharma Show, Kaun Banega Crorepati, Indian Idol and Super Dancer to its credit. The marketing campaign put for KBC 2017 made big waves in the industry. The tag line—‘Jawab dene ka waqt aa gaya hai’ was so brilliantly thought of—to intelligently mark brand connect for the ‘aam aadmi’.
The team has been honored with a number of awards recently for the marketing campaign of KBC 2017:
- Best integrated marketing strategy, best relaunch of a programme, best creative entertainment and media at Exchange4media awards
- Best print creative at Content Marketing Summit and awards CMO Asia
- Gold Medal – Golden Award of Montreux, 2018
- Gold – Promotions at ACEF (Asian COnsumer Engagement Forum) Awards
- Best Design (Print) Content Marketing Awards
- Experiential Media Brands – KBC 9, Gold @ DigiXX Awards
IIM Indore congratulates the team for their hard work and achievements.