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Volume 2015
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Volume 7 Issue 1 (January-June 2015)
Editorial
Antecedents of Social Capital in Offshore Business Process Outsourcing: An Indian Field Study/ Somendra Pant and Rajiv Kishore
Developing Social Capital through Self-help Groups/ Akhaya Kumar Nayak
Vulnerability of HR Systems and Practices to Corruption: A Review and Research Agenda/ J. Vinayan
The State of Topics and Methodological Trends in International Marketing Literature: 1990 – 2012/ Sudhir Rana and Somesh Kumar Sharma
Influencers of Customer Satisfaction – Customer Loyalty Relationship: A Conceptual Research Model/ Medha Srivastava
Does Meaning in Life Mediate the Relationship between Hope and Organizational Commitment: An Empirical Analysis among IT Professionals in India/ Umamaheswararao Jada, Lalatendu Kesari Jena and Ranjan Pattnaik
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Volume 7 Issue 2 (July-December 2015)
Editorial
Factors Affecting the Competitiveness of Unorganized Retail Outlets in Rayalaseema Region of Andhra Pradesh/G. Somasekhar, M. Suresh Babu, Shaik Saleem and R. Madhu
Impact of Employer Branding on Employees’ Attitude/Vijay Rathee and Ritu
Market Orientation and Service Innovation: Examining the Linkages to Organisation Performance/Garima Gupta and Sanjeewani Sehgal
Ethical Marketing Communication in the Era of Digitization/Kuldeep Brahmbhatt
Market Penetration Through Sales Promotion: A Review/Subhasis Sen and Kannan Rajagopal
Role of Trust in Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing/Nirankush Dutta and Anil Bhat
Way to Customer Delight: Interpreting the Role of Dimensions of Service Quality for Effective CRM in Banking and Insurance Sectors/Charu Upadhyaya and V.K. Jain
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