Overview

The role of experimentation in management research cannot be overemphasized. Experiments are an indispensable tool when it comes to examining causal relationships. Management practice and research are
recognizing that human behaviour cannot be easily modelled and there are behavioural dimensions that are difficult to capture. As such, some of the topmost journals are welcoming experimental research. Accordingly,
learning and using experimentation is a vital skill for any academic researcher. Unfortunately, the current research ecosystem has hardly paid any attention to developing skills on experimentation. This program is aimed at developing experimentation skills in management researchers to help them conduct research using experiments as a tool.

Objectives

The purpose of this course is to provide technical skills for the design and implementation of experimental methods A key objective of this programme is to get the participants to ‘dirty their hands’ on actual experimentation. The project in this course is oriented towards getting researchers to conceptualize and design a simple experiment and then analyse the results from the study. The aim is to give the participants the necessary understanding as well as confidence to start doing experimental research.

Content

• Introduction to Experimental Methods and Basic terminology
• Experiment Design
• Operationalizing Independent Variable
• Manipulation Check
• Operationalizing Dependent Variable
• Biases in Experiments (2 sessions)
• Issues of Validity with Experiments
• Choice of Subject
• Analysis of Experiment Design Data
• Ethical Issues and Monetary Incentives in Experimental Research

For Whom

This Programme is intended for faculty and researchers in diverse areas of management such as Marketing, Organization Behaviour, Human Resource
Management, Operations Management, Strategy, Finance etc.

Enquiry and Registrations

Faculty Development Programmes (FDP) Office
Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453556, Madhya Pradesh, INDIA

Email : fdp@iimidr.ac.in
Tel. : +91-731-2439752
Fax : +91-731-2439800