Overview

The programme on Marketing Ethics at IIM Indore is a unique and a first of its kind floated in India. Marketing ethics is an emerging and interdisciplinary field of research wherein key ethical frameworks and principles are used to examine the current marketing phenomena. The programme on marketing ethics is mainly organized into four modules covering:

• Basic ethical frameworks and principles,
• Research on ethical issues in Segmentation, Targeting, and Positioning (STP), Product, Price, Promotion, and Place (4Ps),
• Research on ethical issues in Marketing Research, International Marketing, and Consumer Ethics
• Research towards a general theory of marketing ethics.

Objectives

To make the participants cognizant of:

• Ethical issues with respect to STP, 4Ps, marketing research, international marketing, and the dispositions of consumers
• Basic ethical frameworks and fundamental ethical principles that have the potential to guide a marketer and a consumer to come out of ethical dilemmas successfully
• The contrast between ethical frameworks and sound ethical frameworks
• Extant literature and ongoing research on marketing ethics and dynamism prevalent in the field
• Research on the issues in STP, 4Ps, marketing research, international marketing, and consumer ethics
• Research on inclusive theories of marketing ethics

Content

• An account of fundamental ethical principles: Golden Rule, Silver Rule, and Principle of Reciprocation
• An account of ethical frameworks: Egoism, Altruism, and Universalism
• An account of ethical frameworks: Ethical Relativism, Ethical Absolutism, and Constructive Pluralism
• An account of Utilitarianism, Deontology, and Virtue Ethics
• Research on ethical issues in Segmentation, Targeting, and Positioning (STP)
• Research on Product Ethics, Ethics in Pricing, Ethics in Promotion, and Ethics in Distribution (Place)
• Research on ethics in Marketing Research, International Marketing Ethics, and Consumer Ethics
• Theory of Marketing Ethics and Review of Marketing Ethics

For Whom

• Researchers working in Business-Management Schools, Business-Management Departments in State and Central Universities, Professional Institutes, Research Centres of Business Enterprises and NGOs, Academic and Research Centres in Training Institutes, State Universities, and Central Universities.
• Research Associates, Doctoral/Post-Doctoral Participants, Senior Executives in Private/Public Organizations

Enquiry and Registrations

Faculty Development Programmes (FDP) Office
Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453556, Madhya Pradesh, INDIA

Email : fdp@iimidr.ac.in
Tel. : +91-731-2439752
Fax : +91-731-2439800