Mercur-I

Mercato – India’s First Nationwide Online Retail Simulation Event
Mercato, a one-of-its-kind online retail simulation event, witnesses participation from teams from prestigious B-schools, including other IIMs, across the country. The event puts teams in the position of the Chief Marketing Officer of a retail chain responsible for critical decisions that determine the success of the outlet in a competitive environment represented by rival teams.

Campus Events – The club conducts events that test the marketing aptitude of the participants while encouraging them to think on-their-feet as well as out-of-the-box. A plethora of events are organized, namely, Branded (Branding and Advertisement Trivia), Pitch Please (Sales Pitch), Stick or Switch (Auction and Crisis Management, Tag-it (Print Advertising) and Mardi Gras (Quizzing Week).

The Marketers’ Forum – The Marketer’s Forum is a platform intended to facilitate and encourage the exchange of knowledge and insights amongst participants. Held several times over the course of the year, each edition is comprised of presentations and apprises on what’s making waves in the realm of marketing.

Live Projects – The club actively seeks to bring in industry projects from companies to facilitate professional applied experience assist companies overcome key sales and marketing challenges.

Mercur-I Facebook Page (https://www.facebook.com/groups/mercuri/?fref=nf) and Facebook Group (https://www.facebook.com/groups/mercuri/)
One-stop destination for updates on Mercur-I events, online contests and other latest developments and opinions in the form of shared blogs and links to the trending ads and articles. Furthermore, the present participants can stay in touch and interact with the larger IIM Indore fraternity.