Chief Product Officer Programme (CPOP)

Learning Outcomes

• Lead strategic product initiatives in line with business objectives.
• Utilize analytics for data-driven decision-making and product enhancement.
• Master product finance and market economics.
• Drive product portfolio expansion through innovative strategies.
• Navigate legal, regulatory, and risk management considerations.

Programme Content

1. The Chief Product Officer Role

• Responsibilities and Competencies of a Chief Product Officer
• Aligning Product Strategy with Business Objectives
• Cross-Functional Collaboration and Team Leadership
• Product Strategy, Principles, and Vision

2. Business Landscape and Market Insights

• Macroeconomic Trends and Industry Dynamics
• Competitive Landscape Analysis
• Customer Segmentation and Profiling
• Market Sizing and Demand Forecasting

3. Financial Acumen for Product Leaders

• Product Costing and Pricing Strategies
• Financial Modeling and Budgeting
• ROI Analysis and Performance Controls
• Product Finance Planning

4. Product Innovation & Design

• Ideation & Design Thinking around New Products
• Lean Product Process and Agility
• Industrial Design and Engineering
• Product Development Collaboration
• Open Innovation: Working with Partners, Agencies and External Stakeholders

5. Product Portfolio Management and Strategy Execution

• Product Lifecycle Management
• Portfolio Optimization and Rationalization
• Resource Allocation and Prioritization
• Product-Centric Approach
• Platform Business Models
• Go-to-Market Planning
• Coordinating Cross-Functional Launch Activities

6. Product Marketing and Analytics

• Product Positioning and Messaging
  • Product-Market Fit and Customer Satisfaction
  • Product and Digital Marketing
  • Omnichannel Marketing Strategies
  • Leveraging Marketing Technology (MarTech)
  • Performance Tracking and Optimization
  • Advanced Product Analytics
  • Metrics and Key Performance Indicators (KPIs)

7. Digital Transformation & Technology

• Spearheading Digital Transformation through Disruptive Technologies
• Digital Platforms
• Digitalization of Products
• Digital Product Management
• Platform Business Models
• Digital Brand Strategy

8. Strategic Growth and Expansion

• Growth Mindset, Growth Strategies, 10X Thinking
• Growth Strategy and Challenges for New/Transitioning Products
• Internationalization and Expansion Strategies
• Navigating Regulatory Environments
• Scaling and Expansion Strategies
• Identifying Unmet Needs and Growth Opportunities

9. Product Leadership and Governance

• Ethics and Conflict Management, IPR & Legal Issues
• Developing Product Management Talent
• Cross-Functional Teams, Team Autonomy, Aligning Organization’s Culture Effective Communication – Listening, Storytelling, etc.
• Regulatory Compliance
• Risk Assessment and Mitigation
• Intellectual Property Rights (IPR) Management

Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of the professors or instructors.

Duration & Number of Session Hours

• Duration: 08 months
• Number of Hours: 75
• Number of Sessions (75 Minutes each): 60 total sessions, 40 online and 20 on campus.
• Programme Schedule: November 2024 – June 2025
• On-campus Visits: 2 Campus Immersion of minimum 5 days to be provided
  • Mumbai Campus (Non-Residential): 2 days duration – around 8 sessions
  • Indore Campus (Residential): 3 days duration – around 12 sessions

One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted, the same will be included in the total number of sessions.

*The programme duration may be slightly extended due to issues like faculty unavailability and gazetted holidays on the session days.

Pedagogy

• The pedagogy will be a judicious mix of lectures, case discussions, project work, term papers, assignments, etc.

Admission & Evaluation Criteria

Eligibility

• Diploma (10+2+3)/Graduates (10+2+3 or equivalent)/post graduates in any discipline recognized by UGC/AICTE with minimum 50% aggregate marks at either UG/PG level.
• Minimum 08 years of work experience post-completion of qualifying education.

Attendance Criteria

• Participants are expected to attend all sessions of a given course. However, participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator. However, a 75% minimum attendance requirement would be considered for the final grading. For less than 75% attendance, a grade cut as per the norms will be applied.

Evaluation Methodology

• The performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.

Who Should Attend?

• Designed for mid to senior career product leaders who are responsible for product design, engineering, or marketing.
• Suitable for product leaders aspiring to or already serving in C-level roles who want to keep current on trends to accelerate growth.
• Ideal for executives looking to align product strategy with business strategy, understand the implications of technology on the product portfolio and manage cross-functional teams in the organization.
• Professional with minimum 08 years of work experience.

Certification

• Participants who successfully meet the evaluation criteria will receive the prestigious ‘Certificate of Completion’ from IIM Indore.

*The sample certificate is indicative. The Institute reserves the right to revise it.

How the Courses will be Delivered:

• Courses will be delivered online mode using an appropriate technology-synchronized platform. Lectures will be delivered through broadband-based technology involving two-way audio and video communication. Sessions will be held once a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided reading materials, etc. for each course. They may also interact with the concerned faculty through e-mails/ chat mode.

Programme Activity Timelines

Session Timings: The academic sessions will be held on Saturday.

• First session: 5.30 pm to 6.45 pm (IST)
• Second session: 7.00 pm to 8.15 pm (IST)

*The third session will be scheduled as and when required for the timely completion of the programme.

*The programme duration may be slightly extended due to issues like faculty unavailability and gazetted holidays on the session days.

Note:- The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations.

Total Fees and Payment Schedule

Students’ Privileges

The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore.  They will be required to apply separately for this along with the necessary fee to register their name. Current alumni membership plans are as follows:

• 2-year membership – INR 1000/- + applicable taxes
• Lifetime membership – INR 10,000/- + applicable taxes

Benefits available to Executive Education Alumni:

1) Have access to brochures and newsletters from IIM Indore.

2) Access to the IIM Indore Campus Library (onsite access only).

3) Official email ID of the institute.

Mere successful completion of the programme, application submission, and payment of the fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer executive education alumni status.

IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice. Only the courts at Indore will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.

For more details: Executive Alumni – IIM Indore

Please note that all the dates are subject to change due to the pandemic situation.

For more details contact: olpoffice@iimidr.ac.in

Tel.: 0731-2439739/735

Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, and terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.