Executive Programme in Digital Marketing (Asynchronous) (Batch 12)
Associate for Technical Team (Emeritus)
Programme Overview
The world of marketing and reaching out to potential customers has changed with the rise of technologies. Businesses need to reach their customers and keep them engaged through digital channels. How does the modern customer respond to marketing? And what does marketing mean in the digital world?
This program is designed to help professionals understand the impact of the Internet on consumer behaviour and develop a digital marketing strategy on:
- How to reach and target the digital consumers and users
- Understand digital marketing investment channels
- Collect, measure, and analyze qualitative and quantitative data
- Modify current business operations to provide a better online experience
Programme USP:
- Understand customer behaviour and expectation in the digital world
- Build digital marketing strategies using models and processes
- Describe digital marketing technologies and platforms
- Identify correct metrics and measure ROI
Programme Contents
- Introduction to Marketing Management
- Consumer Behaviour
- Understanding the Customer
- Search Engines: Organic Search and Keywords
- Search Engine Advertising
- Display Ads and Targeting
- Social Media Strategy
- Email Marketing and affiliate marketing
- Influencers, Communities and Online Reputation
- Landing pages, microsites, and Mobile Apps
- Digital Marketing analytics – Data Sources
- Frameworks for Evaluation – ROI, CLV, CPM, CPC, CPA, Community Engagement
- Attribution Issues and Experimentation
- Digital Marketing Strategy Planning, Execution, Assessment, and Refinement
- Capstone Project
Please Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
Duration & Number of Session Hours
18 Weeks
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Total Learning Effort Break-up:
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Pedagogy
- Recorded lectures by faculty
- Live webinar by IIMI Faculty/ Industry Expert
- Assignments and quizzes for program evaluation
- Teaching Assistant to support learning and program completion by Emeritus (Office Hours – Debrief session for assignments & weekly Topics/QA)
- Case studies, quizzes, practices exercise, additional resources on the topics in the course
Certification
Successful Completion Certificate by IIM Indore.
Eligibility Criteria
Minimum Graduate or Diploma Holder (10+2+3).
Programme Activity Timelines
| Particulars | Date |
| Application Closure | 30th December, 2024 |
| Course Start (Week 0) | 24th December, 2024 |
| Date for Week 1 of Course 1 | 31st December, 2024 |
| Programme End Date | April 2025 |
*IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
* Sample certificate is indicative. The Institute reserves the right to revise it.
**The Completion certificate will only be awarded to participants who complete the programme evaluation and attendance criteria.
Total Fees and Payment Schedule*
| Particulars | Date | Amount |
| Instalment 1 | Within 7 days of selection | INR 27,759 + GST |
| Instalment 2 | 16-01-2025 | INR 27,759 + GST |
| Instalment 3 | 13-02-2025 | INR 33,311 + GST |
| Instalment 4 | 09-03-2025 | INR 22,208 + GST |
| Total Fee (exclusive of bank charges of INR 2,500 & GST) | 1,11,037/- | |
| Overall Fees (including GST @ 18% and Bank Charges of INR 2,500) | 1,31,023.66/- | |
* The above instalment amount includes convenience charges.
Student Privileges
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. They will require to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
- 2-year membership – INR 1000/- + applicable taxes,
- Lifetime membership – INR 10,000/- + applicable taxes,
Benefits available to Executive Education Alumni: 1) Communication of brochures and newsletters from IIM Indore, 2) Access to the IIM Indore Campus Library (onsite access only), 3) Official email ID of the institute.
Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer or withhold executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore, India will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.
For more details contact: olpoffice@iimidr.ac.in
Tel.: 0731-2439676 / 0731-2439735/ 0731-2439742
Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation