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Executive Programme in Business Management Batch 1

Executive Programme in Business Management, Batch 1

 Associate for Technical Team (Emeritus):

Programme Overview

The Executive Programme in Business Management equips you with essential management fundamentals, critical perspectives of modern business practices, and the tools to navigate and lead in a rapidly evolving landscape. You will gain a deep understanding of strategic decision-making across all key management functions while mastering the latest advancements in digital transformation and emerging technologies to fast-track your managerial career and ascend to a senior decision-making role.

Learning Objectives

In the rapidly evolving business landscape, professionals need to constantly learn, enhance and sharpen their management skills in order to add value and deliver effective business solutions quickly to their organisation. The programme will help the participant to:

  • Help understand principles of management and various functions in business.
  • Gain cross-functional perspectives and develop the acumen and ability to manage and collaborate across cross-functional teams
  • Explore advanced and contemporary themes of the 21st century like Digital Transformation and Emerging Technologies and learn to leverage them for business success

Equip themselves for higher roles in Management by improving their managerial and leadership capabilities.

Programme USP

  • Two live-online sessions by IIMI faculty
  • Two Immersions at IIM Indore Campus
  • Multi-modular curriculum with case study discussions, live lectures, and peer-to-peer learning
  • Hands-on business simulations on select management functions (supply chain and strategy simulations)
  • IIM Indore Executive Education Alumni Status

 Eligibility Criteria

  • Diploma Holders (10+2+3)/ Graduates (10+2+3)/ Postgraduates from universities recognized by association of Indian Universities, with minimum of 2 years of work experience post their graduation.
  • At least 50% marks in either Diploma or graduation or post-graduation (or its equivalent)

Duration & Number of Session Hours

Duration: 10 Months

Number of Sessions (75 Minutes each): 96

Online: 84 sessions

On-campus module of 3 days duration: around 12 sessions

Number of Hours: Approx. 120

Duration:

Number of Hours:

Total Number of Sessions (75 Minutes each):

Online:

On-campus Module:

One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid situation, the same will be included in the total number of sessions.

*The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days.

 Pedagogy

  • Highly interactive live-online faculty sessions.
  • Sessions will blend case study discussions, online lectures, and peer-to-peer learning
  • Capstone Project and presentations
  • Hands-on business simulations on select management functions (supply chain and strategy simulations)
  • Mentoring by faculty and remote access to learning resources of IIMI will also be made available.
  • Emeritus will ensure uninterrupted technical support in conducting online classes, attendance and quizzes.    

Assessment

Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.

  • Regular Quizzes to be conducted online by IIMI
  • Regular assessments
  • MCQ will be conducted by IIMI after each module

Evaluation for Capstone Project will be group presentation (group of 5)

Certification

* Sample certificate is indicative. The Institute reserves the right to revise it.

**The Completion certificate will only be awarded to participants who complete the programme evaluation and meet the attendance criteria.

How the Courses will be delivered:

Session Slot for Sunday (75 minutes each session)

Session 1: 4:00 pm to 5:15 pm

Session 2: 5:30 pm to 6:45 pm

 Note: Faculty can conduct classes on the 2nd and 4th Saturday as required.

Session Slot for Saturday (75 minutes each session)

Session 1: 4:00 pm to 5:15 pm

Session 2: 5:30 pm to 6:45 pm

 Programme Contents

Module and Sub-Topics
Module 1: Foundations of Management
Introduction to the Business Environment & Economics
Principles of Management
Statistics and Introductory Data Analysis
Module 2: Marketing, Sales and Branding
Evolution of Sales and Marketing
STP and Marketing Mix
Consumer Behaviour, B2B and B2C Marketing
Digital Marketing: Tools and Techniques
Social media and Influencer Marketing
Digital Marketing Analytics
Module 3: Financial Management
Introduction to Finance and Time Value of Money
Financial Accounting Fundamentals
Cost and Managerial Accounting
Understanding Capital Structure
FinTech Innovations Overview
Blockchain Applications
Module 4: People Management
Perspectives on Individual Dimensions
Perspectives on Group and Organizational Dimensions
Human Resource Management
Performance and Reward Management
Negotiation Techniques
Module 5: Operations and Supply Chain Management
Introduction to Operations (Manufacturing + Service Industry)
Lean Six Sigma
Inventory Management & Industry 4.0
Fundamentals of Supply Chain Management
Module 6: Strategic Management & Innovation
Business Strategy
Corporate Strategy
Innovation / VUCA/ Blue Ocean
Strategic Decision Making
Module 7: Contemporary & Future Trends
Digital Transformation in Businesses
Platform Economics
Generative AI Applications in Businesses
Data Visualization
Predictive and Prescriptive Analytics
Big data analytics