Associate for Technical Team (Emeritus):
Programme Overview
The Executive Programme in Business Management equips you with essential management fundamentals, critical perspectives of modern business practices, and the tools to navigate and lead in a rapidly evolving landscape. You will gain a deep understanding of strategic decision-making across all key management functions while mastering the latest advancements in digital transformation and emerging technologies to fast-track your managerial career and ascend to a senior decision-making role.
Learning Objectives
In the rapidly evolving business landscape, professionals need to constantly learn, enhance and sharpen their management skills in order to add value and deliver effective business solutions quickly to their organisation. The programme will help the participant to:
Equip themselves for higher roles in Management by improving their managerial and leadership capabilities.
Programme USP
Eligibility Criteria
Duration & Number of Session Hours
Duration: 10 Months
Number of Sessions (75 Minutes each): 96
Online: 84 sessions
On-campus module of 3 days duration: around 12 sessions
Number of Hours: Approx. 120
Duration:
Number of Hours:
Total Number of Sessions (75 Minutes each):
Online:
On-campus Module:
One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid situation, the same will be included in the total number of sessions.
*The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days.
Pedagogy
Assessment
Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.
Evaluation for Capstone Project will be group presentation (group of 5)
Certification
* Sample certificate is indicative. The Institute reserves the right to revise it.
**The Completion certificate will only be awarded to participants who complete the programme evaluation and meet the attendance criteria.
How the Courses will be delivered:
Session Slot for Sunday (75 minutes each session)
Session 1: 4:00 pm to 5:15 pm
Session 2: 5:30 pm to 6:45 pm
Note: Faculty can conduct classes on the 2nd and 4th Saturday as required.
Session Slot for Saturday (75 minutes each session)
Session 1: 4:00 pm to 5:15 pm
Session 2: 5:30 pm to 6:45 pm
Programme Contents
Module and Sub-Topics |
Module 1: Foundations of Management |
Introduction to the Business Environment & Economics |
Principles of Management |
Statistics and Introductory Data Analysis |
Module 2: Marketing, Sales and Branding |
Evolution of Sales and Marketing |
STP and Marketing Mix |
Consumer Behaviour, B2B and B2C Marketing |
Digital Marketing: Tools and Techniques |
Social media and Influencer Marketing |
Digital Marketing Analytics |
Module 3: Financial Management |
Introduction to Finance and Time Value of Money |
Financial Accounting Fundamentals |
Cost and Managerial Accounting |
Understanding Capital Structure |
FinTech Innovations Overview |
Blockchain Applications |
Module 4: People Management |
Perspectives on Individual Dimensions |
Perspectives on Group and Organizational Dimensions |
Human Resource Management |
Performance and Reward Management |
Negotiation Techniques |
Module 5: Operations and Supply Chain Management |
Introduction to Operations (Manufacturing + Service Industry) |
Lean Six Sigma |
Inventory Management & Industry 4.0 |
Fundamentals of Supply Chain Management |
Module 6: Strategic Management & Innovation |
Business Strategy |
Corporate Strategy |
Innovation / VUCA/ Blue Ocean |
Strategic Decision Making |
Module 7: Contemporary & Future Trends |
Digital Transformation in Businesses |
Platform Economics |
Generative AI Applications in Businesses |
Data Visualization |
Predictive and Prescriptive Analytics |
Big data analytics |