Post Graduate Certificate Programme for Emerging CMOs

Programme Contents

The CMO Office

• Evolution of the marketing function
• Interpreting Changing Customer Preferences
• Impact of digitization on the CMO office
• Strategically overcoming challenges faced by the CMO office
• Toolkit on building a market research plan and gathering intelligence
• Strategic approach at evaluating competition and developing competitive advantage
• Frameworks for Consumer & Business Markets
• Building and managing brands

Imarticus Game Studio: Business Simulation Game: Practice decision making by Operating a 4 Quarter Business cycle               

Masterclass: CMO Role and Office over the years

Foundations of Marketing Strategy Design

• Strategic approach at Brand and Product Management
• Service Management Strategy – A toolkit for CMOs
• Pricing Strategy as a means to gaining competitive advantage
• Key elements of a successful marketing communication strategy
• Design philosophy for Rural, Retail Marketing Strategy
• CMO office an enabler of Innovation and Growth
• Customer Centricity as a core of CMO Office’s way of working

Masterclass: Design thinking for Marketing

Decisions & Decision Making for CMOs

• Neuromarketing – An insight into Consumer-Decision Making Process
• Using Quantitative & Qualitative Data for Data Driven Decisions
• Heuristics Based Decisions
• Decisions Making Process in Digital World
• Leveraging Marketing Analytics for Decisions
• Creativity and Innovation in Decision Making
• Decision Making for Rural Markets
• Finance for Marketing

Masterclass: Storytelling through an Integrated Marketing Strategy

Leadership Levers for CMOs

• Product Leadership
• Sales Leadership
• Pricing Leadership
• Distribution Leadership
• Communication Leadership
• Service Leadership
• People Leadership for Marketing Leaders

Masterclass: Change Management & Grooming Second Level Leaders

Strategic Thinking for CMOs

• Role of Vision And Mission
• Understanding Competitive Landscape
• Competitive Pricing
• Competitive Product Development
• Competitive Branding
• Advance Consumer Research
• Competitive Service Offerings
• Ethics in Marketing

Masterclass: Crisis Management in this new VUCA world

Imarticus Game Studio: Business Simulation Game: Practice decision making by Operating a 4 Quarter Business cycle

*Please Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.

Duration & Number of Session Hours

Duration: 12 Months

Number of Hours: 151 hours (Approx.)

Total Number of Sessions: 104 sessions

Number of online sessions by IIM Indore (75 Minutes each): 80 sessions

Number of Sessions by Imarticus (180 Minutes each): 12 sessions

Number of on campus sessions by IIM Indore (75 Minutes each): 12 sessions

One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid situation, the same will be included in the total number of sessions.

*The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days.

How the Courses will be delivered:

Courses will be delivered through on-line mode using an appropriate technology Synchronized platform. Lectures will be delivered through broadband based technology involving two-way audio and video communication. Sessions will be held once in a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided reading materials etc. for each course. They may also interact with the concerned faculty through e-mails/ chat mode.

The academic sessions will start from November 18, 2023, Sessions will be held on every Saturday

The timing of the sessions: Saturday

1st session:   2.30 pm to 3.45 pm

2nd session:  4.00 pm to 5.15 pm

Masterclasses and Simulation Sessions will be held on Sundays

3:00 pm to 6:00 pm

The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations.

Programme Activity Timelines

Total Fees and Payment Schedule*

Student Privileges

The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore.  They will require to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:

• 2-year membership – INR 1000/- + applicable taxes,
• Lifetime membership – INR 10,000/- + applicable taxes,

Benefits available to Executive Education Alumni: 1) Communication of brochures and newsletters from IIM Indore, 2) Access to the IIM Indore Campus Library (onsite access only), 3) Official email ID of the institute, 4) ID Card.

Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer or withhold executive education alumni status.

IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.

Only the courts at Indore, India will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.

For more details:  https://www.iimidr.ac.in/executive-programmes/executive-alumni/

Website link : https://imarticus.org/post-graduate-certificate-programme-for-emerging-chief-marketing-officers-iim-indore/

Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, and terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.