Executive Programme in Digital Marketing with MarTech and AI (Asynchronous) (Batch 18)
Associate for Technical Team (Emeritus)
Programme Overview
This certificate program is designed to equip digital marketing professionals with AI-driven capabilities and transitions toward AI-first, automation-led, and data-driven ecosystems. The program enables learners to move beyond traditional digital marketing approaches and build expertise across Generative AI, Agentic AI, Martech, analytics, growth systems, and customer experience orchestration.
Through a blend of strategic frameworks, hands-on tools, live workshops, and real-world applications, participants will learn how to design AI-powered campaigns, build scalable customer journey systems, leverage marketing analytics for growth decisions, and create personalized customer experiences.
Programme USP:
- Understand customer behaviour and expectation in the AI-driven digital world
- Build digital marketing strategies using models and processes
- Describe digital marketing technologies and platforms
- Identify correct metrics and measure ROI
Programme Contents
- Digital Marketing Foundations in AI-First World
- Generative AI for Marketing
- Agentic AI for Marketing
- AI-driven Consumer Behaviour & Digital Psychology
- Personas & Journey Mapping with AI
- SEO & GEO using Gen AI
- Performance Marketing (Search + Paid Social)
- Programmatic & Display Advertising
- Social Media & Content Engines with AI
- Influencer & Community Growth
- Email & Lifecycle Marketing with Gen AI
- Conversion Optimization with AI
- Martech Stack Foundations
- Marketing Automation Systems
- Customer Data & Modern Marketing
- Immersive & Emerging Martech
- Advanced Gen AI in Marketing
- Advanced Agentic AI & Autonomous Systems
- Marketing Analytics & Strategy
- Capstone Project (1 week)
Please Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
Duration & Number of Session Hours
20 Weeks
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Total Learning Effort Break-up:
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Pedagogy
- Recorded lectures by faculty
- Live webinar by IIMI Faculty/ Industry Expert
- Assignments and quizzes for program evaluation
- Teaching Assistant to support learning and program completion by Emeritus (Office Hours – Debrief session for assignments & weekly Topics/QA)
- Final assignment by IIMI and Graded by Emeritus
- Case studies, quizzes, practices exercise, additional resources on the topics in the course
Certification
Successful Completion Certificate by IIM Indore
Eligibility Criteria
Minimum Graduate or Diploma Holder (10+2+3)
Programme Activity Timelines
Programme Activity Timelines
| Particulars | Date |
| Course Start (Week 0) | Wednesday, 23 September, 2026 |
| Date for Week of Course 1 | Wednesday, 30 September, 2026 |
| Programme End Date | February 2027 |
* Sample certificate is indicative. The Institute reserves the right to revise it.
**The Completion certificate will only be awarded to participants who complete the programme evaluation and attendance criteria.
Total Fees and Payment Schedule*
| Particulars | Date | Amount |
| Instalment 1 | Within 7 days of selection | INR 26,250 + GST |
| Instalment 2 | 08-10-2026 | INR 31,500 + GST |
| Instalment 3 | 07-11-2026 | INR 26,250 + GST |
| Instalment 4 | 07-12-2026 | INR 21,000 + GST |
| Total Fee (exclusive of bank charges of INR 2,500 & GST) | 1,05,000/- | |
| Overall Fees (including GST @ 18% and Bank Charges of INR 2,500) | 1,26,400/- | |
* The above instalment amount includes convenience charges.
Student Privileges
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. They will require to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
- Lifetime membership – INR 10,000/- + applicable taxes,
Benefits available to Executive Education Alumni: 1) Communication of brochures and newsletters from IIM Indore, 2) Access to the IIM Indore Campus Library (onsite access only), 3) Official email ID of the institute.
Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer or withhold executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore, India will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.
For more details contact: olpoffice@iimidr.ac.in
Tel.: 0731-2439739 / 0731-2439676
Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.