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Programme Overview
In this CEO programme, participants will explore a variety of crucial topics, including strategic decision-making, sustainable business practices, and financial acumen. The program also places a strong emphasis on mastering operational efficiency, people management, and marketing in the digital era. Ethical leadership and cross-cultural management are central themes, highlighting the importance of creating innovative and adaptable organizational cultures. A significant aspect of the program is its focus on leveraging data analytics and technology for informed leadership decisions, ensuring that participants are well-prepared to lead their organizations effectively.
Key Takeaways:
At the end of this program, the participants are expected to be proficient with
- How different functions – Operations, Marketing, Sales, Finance and HR great measure – come together to deliver the brand promise
- What are the different analytical tools and dashboards that can complement a CEO’s decision making?
- What are the best ways to understand discerning consumer behavior and how to make various departments and the company customer-centric?
- How companies can be digitally transformed and how to adopt the emerging technologies in a measured way to be ahead of the curve
- How to strategize for a company’s competitive present and prepare for the future? What is the role of leadership in navigating the company’s competitive position?
Programme USP
Attending this programme, the learner will attain:
- Advanced Financial and Digital Marketing Mastery: Gaining insights into advanced financial management and digital marketing strategies to enhance business performance.
- Strategic Decision-Making and Innovation Skills: Developing a robust understanding of strategic decision-making, innovation processes, and sustainable business model creation.
- Leadership Skills in Diverse Environments: Acquiring leadership skills focused on ethical practices, effective change management, and navigating global business challenges in diverse cultural contexts.
- Technological Proficiency for Leadership: Mastering the use of technology and data analytics for informed decision-making, staying ahead of emerging trends, and driving technological innovation within organizations.
- Attending this program is a significant step for business leaders and aspiring CEOs to acquire new capabilities, hone their innate abilities and to position themselves for the pole position. . The diverse and comprehensive curriculum will provide them with the strategic vision, operational expertise, leadership skills, and technological savvy necessary to lead a successful organization. By focusing on ethical leadership, cultural adaptability, and data-driven decision-making, the program ensures that participants are well equipped to make impactful decisions and guide their organizations towards growth & success in a rapidly evolving business landscape.
Programme Contents
FUNCTIONAL EXPERTISE
Operational Excellence
- Efficient Operation Management and Supply chain Management
- Lean Management Principles
- Supply Chain Optimization
- Quality Management and Continuous Improvement
MarTech
- Digital Marketing Trends and Tools
- Consumer Behavior Analysis
- Brand Management and Positioning
People Management for Superior Performance
- Effective Team Building and Leadership
- Talent Development and Retention Strategies
- Conflict Resolution and Communication Skills
Financial Acumen
- Understanding Financial Statements
- Budgeting and Financial Planning
- Investment Analysis and Decision Making
From CEO’s DESK – MASTER CLASS: MOTIVATE LIKE A CEO
Communicate Your Strategic Vision and Inspire People to Act
- What it means to motivate like a CEO
- 8 Principles for motivating through communication
- Communicating People to Purpose: Link What and Why
- At the Helm: Align the Organization with Mission, Values, and Strategy
- Feedback Loop: Track and Measure the Impact of the Message
- Create Momentum and Keep It Going
- Create Accountability and Drive Results
- Your Strategy: When, Where, and How to Motivate People
- Motivating Your Team: The Coach Gets You Ready
- Final Thoughts on Becoming a Leader: Who Motivates People
ANALYTICS FOR DECISION MAKING
Analytical Approaches
- Data Analytics in Strategic Decision Making
- Utilizing Big Data for Business Insights
Data Driven Decision Making
- Data driven decisions in Marketing
- Data driven decisions in Sales and Product strategy
- Strategic Decisions
CONSUMER BEHAVIOR & CUSTOMER CENTRICITY
Customer Experience Management
- Consumer Behavior and Behavioral Economics
- Understanding Customer Needs and Expectations
- Customer Journey Mapping
- Personalization and Customer Engagement
- Building Customer Loyalty and Advocacy
- Customer Feedback and Continuous Improvement
From CEO’s DESK – MASTER CLASS: WHY CEOS FAIL
The 11 Behaviors That Can Derail Your Climb/results to the Top and How to Manage Them.
TECHNOLOGY ORIENTATION
Technological Integration
- Leveraging Technology for Business Innovation
- Technology Management Strategies
Future Trends
- Anticipating and Adapting to Technological Shifts
- Use of cutting-edge technologies for the business
AI in Leadership
- AI-Driven Decision Making in Leadership
- Integrating AI in Strategic Planning and Execution
- Ethical Considerations of AI in Leadership
- AI in Enhancing Customer Experience and Engagement
- Leveraging AI for Operational Efficiency
- AI’s Role in Predictive Analysis and Risk Management
From CEO’s DESK – MASTER CLASS: AN INDIAN CEO
A Portrait of Excellence
- Indian Leaders: Challenges in Execution
- Research Methods
- Introduction to the Indian CEO Model
- A Case Study of Competencies in Action
STRATEGY & LEADERSHIP
Strategic Decision Making
- Aligning Services with Societal Expectations
- Enhancing Customer Engagement
Sustainable Business Models
- Adapting to Regulatory Changes
- Environmental Sustainability in Business
Global Leadership Challenges
- Navigating the International Business Landscape
- Managing Global Business Risks
Cross-Cultural Management
- Leading Diverse Teams in a Global Setting
- Cross-Cultural Communication and Negotiation
Ethical and Purposeful Leadership
- Principles of Purposeful Leadership
- Promoting Integrity and Responsibility Globally
- Ethical Decision Making in Leadership
Managing Organizational Culture
- Why Culture Matters?
- Creating an Innovative & Adaptive Organizational Culture
Change Management and Adaptability
- Understanding and Implementing Change
- Overcoming Resistance to Change
- Anticipating and Adapting to Technological Shifts
From CEO’s DESK – MASTER CLASS: EXECUTIVE PRESENCE
Be a reliable leader for all.
- Impression Management and the Perceptions of Public
- Influencing People and Events: The Foundation for Success in Communication
- A Brand Is A Promise: What Does Your Personal Brand Say?
- The Age of 24-Hour Media: If You’re Not On, You’re Out
- Reputation Management: Your Good Name Is All You Have
Note: Medium of instruction is English & Modules/ topics are indicative only, the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours
Duration & Number of Session Hours
Duration: 11 Months
Number of Hours: Approx. 126
On-campus module of 3 days duration: around 12 sessions
One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid like situation, the same will be included in the total number of sessions.
*The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days.
Pedagogy
The pedagogy will be a judicious mix of lectures, case discussions, project work, term papers, assignments, etc.
Assessment
The performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests, and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.
Certification
Successful Completion Certificate by IIM Indore in a valedictory ceremony to be held on the campus.
* Sample certificate is indicative. The Institute reserves the right to revise it.
**The Completion certificate will only be awarded to participants who complete the programme evaluation and attendance criteria.
Eligibility Criteria
Diploma (10+2+3)/ Graduate/ Postgraduate from universities recognized by association of Indian universities with minimum 50% marks in either diploma or graduation or post-graduation (or its equivalent) with at least 8 years of post-graduate work experience.
How the Courses will be delivered:
Courses will be delivered through on-line mode using an appropriate technology Synchronized platform. Lectures will be delivered through broadband based technology involving two-way audio and video communication. Sessions will be held once in a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided reading materials etc. for each course. They may also interact with the concerned faculty through e-mails/ chat mode.
The academic sessions will start from September 2025. Sessions will be held on every Sunday:
The normal timing of the sessions will be as follows:
Sunday, First session: 09:00 AM to 10:15 AM(IST)
Sunday, Second session: 10:30 AM to 11:45 AM(IST)
The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations.
Programme Activity Timelines
| Application Closure | September 2025 |
| Estimated date for Academic Orientation | September 2025 |
| Tentative Programme End Date | September 2026 |
Total Fees and Payment Schedule*
| Particulars | Amount INR |
| Registration Fee/Application Fee | 15,000 |
| 1st Instalment payable at the time of admission (excluding GST) | 1,21,000 |
| 2nd Instalment – 10th December 2025 (excluding GST) | 1,21,000 |
| 3rd Instalment – 10th March 2026 (excluding GST) | 1,21,000 |
| 4th Instalment – 10th June 2026 (excluding GST) | 93,000 |
| Total Fee (exclusive of bank charges of INR 8,200 & GST) | 4,71,000 |
| Overall Fees (including GST @ 18% and Bank Charges of INR 8,200) | 5,54,304 |
* In case of participants paying fees via NEFT, RTGS, IMPS, Cheque, DD will get a waiver of 1.5% (upto INR 8200/-) on the Overall fees of INR 5,54,304/-.
* In case a participant profile is rejected by the Institute, INR 2,500 of the Application Fee is non-refundable.
*Exact Dates will be notified later.
Student Privileges
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. They will require to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
- 2-year membership – INR 1000/- + applicable taxes,
- Lifetime membership – INR 10,000/- + applicable taxes,
Benefits available to Executive Education Alumni: 1) Communication of brochures and newsletters from IIM Indore, 2) Access to the IIM Indore Campus Library (onsite access only), 3) Official email ID of the institute.
Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer or withhold executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore, India will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.
For more details contact: olpoffice@iimidr.ac.in
Tel.: 0731-2439739 / 0731-2439676
Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.