Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.
Progarmme Overview
To create marketing strategy in a new digital world, one needs to master three skills:
Analytics – An understanding of new age tools to analyze the data so that we can view the customer preferences.
Customer Experience – Once we understand the customer preferences, we need to customize the experience of the customer so they feel they are part of the brand journey.
Customer Centric Strategy – The key to success would be the ability to use insight to create a customer centric strategy and use the technology from product or service to engage.
Programme Objectives
- Create & Deliver Customer Value
- Gain Sustainable Competitive Advantage
- Create & Monitor Content To Increase Customer Engagement
- Build Concepts To Implement & Execute A Digital Marketing Strategy
- Identity & Utilize Key Resources
Who should attend?
- Executives & Professionals
- Managers & Functional Heads
- Entrepreneurs & Startup Leader