Certificate Programme in Product Management- Batch 01
Associate for Technical and Student Support:
HCL GUVI, an HCL Group Company
Programme Overview
Many organizations face challenges in building products that align with customer needs and business goals. With AI becoming part of product development and decision-making, there is a growing need to understand its role in product functions. This programme in Product Management provides a structured approach to managing the product lifecycle, covering product strategy, customer understanding, development processes, and go-to-market planning. The focus is on applying these concepts in practical business settings.
Learning Objectives
- To understand the end-to-end product lifecycle, from ideation to launch and growth.
- To use structured approaches for product planning, prioritization, and decision-making.
- To translate customer insights into clear product requirements and solutions.
- To apply data and AI in product-related decision-making.
- To manage product performance across different business contexts.
Programme USP
- Designed for working professionals across industries.
- Delivered by faculty with strong academic and industry exposure.
- Focus on application through case discussions and project work.
Programme Contents
Module 01: Introduction to Product Management
- Understanding the Product Life Cycle
- Key Product Roles and Responsibilities
- Success Drivers in Product Management
- Basics of Consumer Research
- Data-Driven Storytelling in Decision-Making
Module 02: Market Analysis
- Market Segmentation and Introduction to Positioning
- Target Market Selection
- Preliminary Business Model Canvas
- Business Model / Plan Analysis
Module 03: Product Ideation and Validation
- Concepts of Innovation
- Innovation Capabilities and Strategies
- Idea Generation and Validation Techniques
- Concept Generation and Testing
- Business Model Canvas and Plan Analysis
Module 04: Go-to-Market (GTM) Strategies
- GTM 101: Principles and Frameworks
- Product-Market Strategy Development
- Brand Strategy and Positioning
- Product Sales Strategy and Lead Generation
- Product-Service Strategy
- Neuromarketing Applications in Product Management
Module 05: Product Pricing Strategies
- Introduction to Pricing from the Consumer’s Viewpoint
- The Concept of Reference Pricing
- Role of Costs and Value in Pricing Decisions
- Aligning Strategic Goals with Pricing
- Managing Price Wars and Ethics in Pricing
Module 06: Sales Strategies
- Tapping Rural Markets with New Products
- B2B Product Management
- Qualitative Marketing Research
- Beta Programs, Customer Acquisition, and Retention Strategies
Module 07: Product Distribution and Support
- Product Packaging and Brand Presentation
- Product Distribution and Launch Planning
- Market Testing and Post-Launch Support
- B2B Product Management in Distribution
Module 08: Digital Transformation and Artificial Intelligence
- Use of Data Analytics and Machine Learning in Digital Transformation
- Generative Artificial Intelligence
- Applications of various Gen-AI tools, including ChatGPT, Gemini, Grok, DeepSeek, perplexity, and Claude
- Prompt Engineering
- Agentic Artificial Intelligence and Ethical AI
Note: Medium of instruction is English & Modules/ topics are indicative only, the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
Pedagogy
The programme will be delivered through live online sessions complemented by case discussions, project work, and practical applications. The learning approach focuses on applying concepts across product strategy, market analysis, and AI-driven decision-making.
Assessment
Evaluation will be conducted through examinations, assignments, quizzes, and other assessments. Participants will be assessed on a continuous basis throughout the programme. The methodology and grading will be at the discretion of IIM Indore.
Certification
The sample certificate is indicative. The Institute reserves the right to revise it.
The completion certificate will be awarded to participants who successfully meet the programme’s evaluation and attendance criteria.
Eligibility Criteria
- Diploma (10+2+3)/Graduate/Postgraduate from a recognised university by the Association of Indian Universities.
- At least 50% marks in either Diploma or Graduation or Post-Graduation(or its equivalent).
- Minimum two years of post-graduate full time work experience
- Internships and trainee experiences are not considered as full-time work experience
Duration & Number of Session Hours
Duration: 8 Months
Number of Hours: Approx. 100
Number of Sessions (75 Minutes each): Approximately 80
Online : 68 Sessions
On-Campus Module of 3-Day Duration : Around 12 Sessions
Programme Format: Live Online + Campus Immersion
*The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days.
How the Courses will be delivered
Courses will be delivered in an online mode using an appropriate technology-enabled synchronous platform. Lectures will be conducted through broadband-based technology involving two-way audio and video communication. Sessions will be held once a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (direct-to-device). Reading materials will be provided for each course, and participants may also interact with the concerned faculty through email or chat mode.
The academic sessions will commence from September 2026. Sessions will be held on Sunday.
The normal timing of the sessions will be as follows:
- Sunday, First Session: 9:00 AM to 10:15 AM (IST)
- Sunday, Second Session: 10:30 AM to 11:45 AM (IST)
- Sunday, Third Session: 12:00 PM to 1:15 PM (IST)
There will be short breaks between consecutive sessions. On some days, sessions may extend beyond the mentioned timings. In addition to attending interactive sessions, participants will be required to complete online quizzes, assignments, and examinations.
Programme Activity Timelines
| Application Closure | 30th August. 2026 |
| Progarmme Start Date | 20th September 2026 |
| Estimated Academic Orientation Date | 13th September 2026 |
| Tentative Programme End Date | April 2027 |
Total Fees and Payment Schedule
| Application Fees (Non-refundable) | 2,500 |
| 1st installment (at the time of admission) | 54,375 |
| 2nd installment (within two months of admission) | 54,375 |
| 3rd installment (within four months of admission) | 54,375 |
| 4th installment (within six months of admission) | 54,375 |
| Total Fee (Including of 18% GST) | 2,59,600/- |
* Fees must be paid to the IIM Indore account; receipts will be issued by the Institute for records. GST at 18% is applicable on the programme fee. EMI and loan options are offered by HCL GUVI EdTech; IIM Indore is not responsible.
* Refunds may be processed (excluding application fee) for candidates whose applications are not accepted by the Institute. No refund shall be made after the commencement of the programme. All refund decisions are subject to IIM Indore’s policies and discretion.
Student Privileges
Participants who successfully complete the programme may apply for Executive Education Alumni Status of IIM Indore. Alumni status is granted on request, subject to documentation and approval.
Applicable fee: ₹10,000 + GST (lifetime).
Benefits available to Executive Education Alumni include:
- Communication of institute newsletters and brochures
- On-site access to the IIM Indore Learning Centre
- Official institute email ID & Alumni id card.
Alumni status is not guaranteed upon completion of the programme. IIM Indore reserves the right to grant, modify, or withdraw alumni status at its discretion.
Only the courts at Indore, India will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.
Apply Now link- https://www.guvi.in/mlp/iim_indore_product_management
For more details contact: olpoffice@iimidr.ac.in
Tel.: 0731-2439739 / 0731-2439676
Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.