Executive Programme in Marktech and AI Driven Marketing

Programme Content

• Marketing in a Digital World
• Introduction to AI & ML in Marketing
• Understanding Customer Lifecycle – Acquisition, Management and Retention
• Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising
• Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization
• Marketing Analytics and Decision Making
• Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience
• Ethics and Legal Aspects of Marktech Applications
• Digital Transformation Strategy

Note:-  *Courses are subject to change at IIM Indore’s discretion.

Programme Details

• Duration: 12 months
• Programme Schedule: March2025- March 2026
• On-campus module:
  • Mumbai Campus (Non-Residential): 2 days duration – around 8 sessions
  • Indore Campus (Residential): 3 days duration – around 12 sessions

One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted, the same will be included in the total number of sessions.

*The programme duration may be slightly extended due to issues like faculty unavailability and gazetted holidays on the session days.

Pedagogy

• The pedagogy will be a judicious mix of lectures, case discussions, project work, term papers, assignments, etc.

Admission & Evaluation Criteria

Eligibility

• Diploma (10+2+3)/ Graduate/ Post Graduate from Universities recognized by the Association of Indian Universities with minimum 50% marks in either diploma or graduation or post-graduation (or its equivalent) with at least five years of work experience.*Internships and Trainee experiences are not considered Full-time work.

Attendance Criteria

• Participants are expected to attend all sessions of a given course. However, participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator. However, a 75% minimum attendance requirement would be considered for the final grading. For less than 75% attendance, a grade cut as per the norms will be applied.

Evaluation Methodology

• The performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.

Who Should Attend?

• Senior Level Manager, Mid-level Managers, Marketing professionals & Data analysts.
• Business owners who want to leverage digital marketing for growth.
• Aspiring entrepreneurs of digital businesses.
• Graduates with a minimum of five years of post-qualification work experience.

Certification

Participants who successfully meet the evaluation criteria will receive the prestigious ‘Certificate of Completion’ from IIM Indore.

*The sample certificate is indicative. The Institute reserves the right to revise it.

How the Courses will be Delivered:

Courses will be delivered online mode using an appropriate technology-synchronized platform. Lectures will be delivered through broadband-based technology involving two-way audio and video communication. Sessions will be held once a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided reading materials, etc. for each course.  They may also interact with the concerned faculty through e-mails/ chat mode.

Programme Activity Timelines

• Application Closure Date: 31^st January 2025
• Technical Orientation: 7^th February 2025
• Academic Orientation: 8^th February 2025
• Session Timings: The academic sessions will be held on Saturday.
  • First session: 7:00 pm to 8:15 pm (IST)
  • Second session: 8:30 pm to 9:45 pm (IST)

Note:-

• Extra Session as required on Friday 8:00 – 9:00 pm (Max – 2 sessions per month).
• The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations.

Total Fees and Payment Schedule                                                          

Students’ Privileges

The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore.  They will be required to apply separately for this along with the necessary fee to register their name. Current alumni membership plans are as follows:

• 2-year membership – INR 1000/- + applicable taxes
• Lifetime membership – INR 10,000/- + applicable taxes

Benefits available to Executive Education Alumni:

1) Have access to brochures and newsletters from IIM Indore.

2) Access to the IIM Indore Campus Library (onsite access only).

3) Official email ID of the institute.

Mere successful completion of the programme, application submission, and payment of the fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer executive education alumni status.

IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice. Only the courts at Indore will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.

For more details: Executive Alumni – IIM Indore

Please note that all the dates are subject to change as per institute’s discretion.

For more details contact: olpoffice@iimidr.ac.in

Tel.: 0731-2439739/735/693

 Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, and terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.