Post Graduate Certificate Programme for Emerging CMOs (Batch 02)
Associate for Technical and Student Support: IMARTICUS
Programme Overview
This is a CMO training programme for emerging leaders in any company, any sector and any geography.
The programme focuses on developing a high degree of marketing acumen, strategic thinking, business leadership and execution skills of high potential leaders who are already holding a high level of managerial responsibility within their organisation
Existing senior finance leaders will benefit more from this programme by training beyond their marketing know-how. They will prepare for the emerging skills expected from an ever-evolving role of a CMO and become more equipped to confidently grow their organisation in current times.
Programme USP
IIM Indore faculty, Industry relevant Curriculum, Masterclasses & Business Simulation by Industry Leaders.
Programme Contents
- The CMO Office
- Foundation of Marketing Strategy Design
- Decisions & Decision Making for CMOs
- Leadership levers for CMOs
- Strategic Thinking for CMOs
*Please Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
Duration & Number of Session Hours
Duration: 12 Months
Number of Hours: 129 hours (Approx.)
Total Number of Sessions: 99 sessions
Number of online sessions by IIM Indore (75 Minutes each): 80 sessions
Number of on campus sessions by IIM Indore (75 Minutes each): 12 sessions
Number of Sessions by Imarticus (120 Minutes each): 7 sessions
One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid situation, the same will be included in the total number of sessions.
*The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days
Pedagogy
Live lectures, Case Study, Simulations
Assessment
Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.
Certification
Successful Completion Certificate by IIM Indore in a valedictory ceremony to be held on the campus.
Eligibility Criteria
Diploma (10+2+3)/Graduate/Post Graduate from Universities recognised by Association of Indian Universities
At least 50% marks in either Diploma or graduation or post-graduation (or its equivalent)
Minimum 5 years of work experience is required post completion of qualifying education.
How the Courses will be delivered:
Courses will be delivered through on-line mode using an appropriate technology – Synchronized platform. Lectures will be delivered through broadband based technology involving two-way audio and video communication. Sessions will be held once in a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided reading materials etc. for each course. They may also interact with the concerned faculty through e-mails/ chat mode.
The academic sessions will start from 2 Aug 2025, Sessions will be held on every Saturday.
The timing of the sessions:
First session: 05:30 PM to 06:45 PM
Second session: 07:00 PM to 08:15 PM
The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants have to undertake online quizzes, assignments, and examinations.
Programme Activity Timelines
| Application Closure | July 26, 2025 |
| Estimated date for Academic Orientation | July 26, 2025 |
| Tentative Programme End Date | August 2026 |
Total Fees and Payment Schedule*
| Fee Breakup | Amount in INR |
| Application Fees paid at time of applying (non-refundable) | 3,000 |
| Registration Fee (at the time of applying) | 40,000 |
| Commitment Fee (1st Instalment payable within 2 weeks of Offer release or Application Round Closure date, whichever is later (excluding GST) | 85,000 |
| Programme Fee (2nd Instalment) payable within three months of admission (excluding GST) | 85,000 |
| Programme Fee (3rd Instalment) payable within six months of admission (excluding GST) | 85,000 |
| Programme Fee (4th Instalment) payable within six months of admission (excluding GST) | 75,000 |
| Total Fee (exclusive of GST) | 3,73,000/- |
| Overall Fee (inclusive of GST @ 18%) | 4,40,140/- |
Student Privileges
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. They will require to apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
- 2-year membership – INR 1000/- + applicable taxes,
- Lifetime membership – INR 10,000/- + applicable taxes,
Benefits available to Executive Education Alumni: 1) Communication of brochures and newsletters from IIM Indore, 2) Access to the IIM Indore Campus Library (onsite access only), 3) Official email ID of the institute. 4) ID Card.
Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore, India will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted
For more details: https://imarticus.org/post-graduate-certificate-programme-for-emerging-chief-marketing-officers-iim-indore/
Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation