Postgraduate Certificate Programme in Product Management (Batch-12)
Programme Overview
The programme empowers professionals with essential skills and insights to thrive in product management. This holistic curriculum delves into strategic thinking, market dynamics, and practical development, offering comprehensive skills. Leveraging the academic excellence of IIM Indore, participants are primed for success in the ever-evolving realm of product management.
- Transformative programme by IIM Indore and industry experts.
- Holistic approach covering strategy, market dynamics, and practical development.
- Leverage academic excellence for comprehensive product management skills.
Programme Contents
Module 01: Introduction to Product Management
- Introduction to the 5i Framework.
- Product Life Cycle.
- Product Roles.
- Success Drivers.
- Exemplar Products.
- Basics of Consumer Research
- Data-Driven Storytelling
Module 02: Introduction to Market Analysis
- Segmentation and Introduction to Positioning.
- Target Market Selection.
- Product Roles
- Buy Build Partner
- Prelim Business Model Canvas.
- Business Model/Plan Analysis.
Module 03 Product Ideation and Validation
- Concepts of Innovation.
- Innovation Capabilities and Strategies.
- Target Market Selection
- Idea Generation and Validation.
- Concept Generation and Testing.
- Business Model/Plan Analysis.
- Intellectual Property.
- Business Model Canvas
Module 04: Customer-Centric Product Design
- Buyer Personas.
- User Personas.
- Design Thinking.
- Low Fidelity Prototyping.
- UX – Design and Interaction
Module 05: GTM Strategies.
- GTM 101 Principles.
- Product Market Strategy.
- Brand Strategy Product Sales Strategy + Lead Generation.
- Brand Strategy.
- Product Service Strategy.
- Applications of Neuromarketing to Product Management.
Module 06: Product Engineering Fundamentals
- Product Engineering Strategy
- Prototype Development.
- Testing and Validation.
- Agile Product Development
- Production Strategy
- Product Feature Prioritization
Module 07: Product Pricing Strategies.
- An Introduction to Pricing Consumer View – Concept of Reference Price.
- Role of Costs in Pricing.
- Role of Value in Pricing.
- Strategic Goals and Pricing
- Pricing Research.
- Price Structure.
- Psychological Pricing.
- Pricing and Customer Lifetime Value.
- Price Wars.
- Ethics in Pricing
Module 08: Sales Strategies
- Tapping rural markets with new products.
- Collateral and Pre-sales.
- B2B Product Management.
- Qualitative Marketing Research.
- Influencing without authority.
- Beta Programs
- Customer Acquisition.
- Customer Retention
Module 09: Product Distribution and Support
- Product Packaging
- Product Distribution
- Product Launch
- Product Certification + Product Servicing Strategies.
- Obsolescence Management.
- Discontinuation Strategy.
- Product Distribution & Support – Additional reading.
- Market Testing.
- B2B Product Management.
Please Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & amp; programme hours.
Pedagogy
- Contextually relevant Case Studies & Discussion Methods, Encouraging Reflective Learning.
- Hands-on assignments, projects, and simulations for applied learning and analytical processes.
- Balancing theory and practice, enabling multi-dimensional programme analyses through immersive experiences.
Assessment
Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant must score minimum marks/grades as decided by the Institute to complete the course.
Certification
Successful Completion Certificate by IIM Indore in a valedictory ceremony to be held on the campus.
Eligibility Criteria
Diploma (10+2+3)/ Graduate/ Postgraduate from Universities recognized by Association of Indian Universities with minimum 50% marks in either Diploma or graduation or post-graduation (or its equivalent) with at least two years of post- graduate work experience.
Duration & Number of Session Hours
Duration: 6 Months
Number of Hours: Approx. 180 hours
Number of Sessions (75 Minutes each): 144 sessions
Online: sessions: 132 sessions
On Campus: 12 Sessions
On-campus orientation module of three days duration:
3 residential days at the IIM Indore’s Indore Campus
One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted, the same will be included in the total number of sessions.
*The programme duration may be slightly extended due to unavoidable situations.
How the Courses will be delivered
- Courses will be delivered through on-line mode using an appropriate technology & synchronized platform. Lectures will be delivered through broadband based technology involving two-way audio and video communication.
- Sessions will be held twice a week, generally at weekends.
- Participants can attend sessions directly from their desktop/laptop (Direct-2-device).
- Participants will be provided with reading materials etc. for each course. They may also interact with the concerned faculty through e-mails/ chat mode.
The academic sessions will start from October 2024. Sessions will be held on Saturdays and Sundays. The timing of the sessions:
| Saturday, First session | 9:00 am to 10:15 am |
| Saturday, Second session | 10:30 am to 11:45 am |
| Saturday, Third session | 12:00 pm to 1:15 pm |
| Sunday, First session | 9:00 am to 10:15 am |
| Sunday, Second session | 10:30 am to 11:45 am |
| Saturday, Third session | 12:00 pm to 1:15 pm |
The time gap between two consecutive sessions is to give the participants a break. On some days, the classes may extend beyond the mentioned time. In addition to attending interactive sessions, participants must undertake online quizzes, assignments, and examinations.
Programme Activity Timelines
| Application Closure | Oct.2024 |
| Tentative Date for Academic Orientation | 13th Oct 2024 |
| Programme End Date | July 2025 |
Total Fees and Payment Schedule
| Application Fees paid at time of applying* | 13,000 |
| Programme Fee (1st installment) payable at the time of admission (excluding GST) | 1,15,500 |
| Programme Fee (2nd Installment) payable withintwo months of admission (excluding GST) | 1,09,000 |
| Programme Fee (3rd Installment) payable within four months of admission (excluding GST) | 1,12,500 |
| Total (exclusive of GST) | 3,50,000/- |
| Overall Fees (including GST @ 18%) | 4,13,000/- |
* In case a participant’s profile is rejected by the institute, INR 10,000/- will be refunded to the participant, and the INR 3,000/- application fee is non-refundable.
Student Privileges
The participants who complete the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. They must apply separately along with the necessary fee to register their name. Current alumni membership plans are as follows:
- 2-year membership – INR 1000/- + applicable taxes,
- Lifetime membership – INR 10,000/- + applicable taxes,
Benefits available to Executive Education Alumni:
1) Communication of brochures and newsletters from IIM Indore
2) Access to the IIM Indore Campus Library (onsite access only)
3) Official email ID of the institute
Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. IIM Indore reserves the right to confer or withhold executive education alumni status.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore, India will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.
Apply now link – https://iimindore.vcrvcnow.in/PGCPPM-12/student-registration/lms.php
Web Page/brochure link – iimindore.vcnow.in/PPM/
Speak to Academic Advisors: 8929922638
Please note that IIM Indore reserves the right to change the programme design, format, number of sessions, certificate format, terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.